01
An ongoing flow of content
Plan videos, streams and posts around your game’s releases, seasons and regular play, with creators who know it well.
FOR GAME STUDIOS
Build the creator ecosystem your game can grow with.
We find creators who understand your game and its audience, help them get started and manage the ongoing collaboration. From launch to live operations, Brandbook handles the day-to-day work while your team sets the direction.
- Creators we have worked with
- 292
- YouTube views
- 78,706,887
- YouTube content published
- 24,809
01 — WHY LONG-TERM
Give players a reason to stay involved between updates.
Launches and major updates bring players together. Between them, people still look for guides, watch streams and talk about what to play next. Creators give those conversations a place to happen, week after week.
Long-term partnerships give creators time to learn your game and your team time to learn how they work. Each new project can build on that experience, with less repeated briefing and more room for useful ideas.
02 — WHAT WE HELP YOU BUILD
Consistent content. A team to manage it.
02
More ways to reach players
Work with different voices and formats, so players can discover your game through the content they enjoy.
03
Less day-to-day coordination
We handle outreach, onboarding, schedules and follow-ups. Your team keeps control of strategy and approvals.
03 — HOW WE WORK
From the first brief to the next project.
Agree on the plan
We work with your team to set the goals, markets, platforms, content requirements and publishing schedule.
Find the right creators
We consider their content, audience and interest in the game, as well as the reach of their channels.
Support the work
We share the brief and materials, answer questions and coordinate feedback, with room for each creator’s own style.
Keep the program running
We manage communication and schedules, review each project and use what we learn to plan the next one.
04 — TWO WAYS TO WORK WITH CREATORS
Different goals call for different partnerships.
One-off creator campaign
- Activity peaks around a single launch or update
- Recruitment and briefing are planned around the campaign
- Publishing is concentrated within an agreed period
Long-term creator program
- Publishing follows the game’s ongoing schedule
- Creators build familiarity with the game and the team
- The library of content grows from project to project
05 — FOCUSED ON GAMES SINCE 2022
One team that understands both sides.
Your team needs clear plans and dependable follow-up. Creators need useful information, timely answers and space to do their work. We understand both sides and handle the coordination that keeps a project moving.
SELECTED GAME EXPERIENCE
01Girls’ Frontline 2: Exilium
02Etheria: Restart
03Torchlight: Infinite
04Epic Seven
05Ragnarok
06Blue Protocol: Star Resonance
07Saint Seiya: Awakening
BUILD FOR THE LONG TERM
Let’s talk about your next creator program.
Tell us about your game, the markets you want to reach and where your team needs support. We’ll work through the options with you.
Start a conversation